Run your first study on task2k

Sign up at app.task2k.com/company/register. The 4-step onboarding asks for your company name, industry, team size, and what kind of research you plan to run. It auto-approves you — you can post your first study immediately.

Before opening the study builder, write a one-sentence research question. Examples:

• "How easy is it for a new user to send their first ₦500 on our app?" → website test
• "Which of these 4 logo concepts feels most like a Lagos brand?" → image preference
• "Do our existing users understand what ‘savings vault’ means?" → survey

One clear question = one focused study. Stack different questions into separate studies — they're cheap.

The builder is divided into three tabs.

• Build — your test content. Add sections (questions / 5-second / image preference / website test / video interview / etc.). Add a welcome screen and a thank-you screen.
• Recruit — who can take it. Demographic filters, optional screener questions, target number of testers, pay per tester.
• Results — empty until responses come in. This is your analysis surface.

Tip: Keep tests under 20 minutes. Testers complete short studies at much higher rates than long ones, and you get cleaner data.

We auto-compute a minimum based on study content and audience filters — so testers always feel fairly paid. You'll see the breakdown live in the Recruit tab.

The full pricing breakdown is on the pricing page.

When you click Pay & Publish we send you to Paystack. Your card is charged once for the full study budget. The moment payment confirms, your study goes live and matching testers are notified.

• Unused budget is refundable to your in-app token balance — usable for future studies
• You can pause an active study any time (Recruit tab → Pause)
• You can duplicate a study, edit it, and republish — useful for iterating

The Results tab updates every few seconds. You see each tester's profile, their written answers, the recording with talk-aloud audio, and a duration timestamp. You can rate each tester 1–5 stars.

Survey responses auto-approve 24 hours after submission on weekdays (Fri/Sat/Sun submissions roll to Tuesday). Recording studies auto-approve after 5 working days. You can approve any submission earlier from the Results tab — testers thank you for it.

Payouts to testers are batched and run every Friday for everything approved that week.

Reject only if:

• The tester didn't speak aloud throughout the recording
• The recording is broken / blank / a different person
• The tester clearly didn't follow the instructions

Avoid rejecting for "the feedback wasn't what I wanted" — that's the point of research. Pay them, then iterate.

Most useful research is a sequence of small, cheap studies — not one giant one. Duplicate, change one question, post to a different demographic.