Run your first study on task2k

Sign up at app.task2k.com/company/register. The 4-step onboarding asks for your company name, industry, team size, and what kind of research you plan to run. It auto-approves you — you can post your first study immediately.

Before opening the study builder, write a one-sentence research question. Examples:

• "How easy is it for a new user to send their first ₦500 on our app?" → website test
• "Which of these 4 logo concepts feels most like a Lagos brand?" → image preference
• "Do our existing users understand what 'savings vault' means?" → survey

One clear question = one focused study. Stack different questions into separate studies — they're cheap.

The builder is divided into three tabs.

• Build — your test content. Add sections (questions / 5-second / image preference / website test / video interview / etc.). Add a welcome screen and a thank-you screen.
• Recruit — who can take it. Demographic filters, optional screener questions, target number of testers, pay per tester.
• Results — empty until responses come in. This is your analysis surface.

Tip: Keep tests under 20 minutes. Testers complete short studies at much higher rates than long ones, and you get cleaner data.

We auto-compute a minimum based on study content and audience filters — so testers always feel fairly paid. You'll see the breakdown live in the Recruit tab. Quick sanity:

• Short surveys (5 questions, no recording, no targeting): ~₦1,500
• 30-minute recording study, broad audience: ~₦6,000
• Specialised audience (e.g. Lagos full-time freelancers): can reach ₦15,000+

You can always pay more than the minimum to recruit faster. Higher pay → studies fill in hours, not days.

The full pricing breakdown is on the pricing page.

When you click Pay & Publish we send you to Paystack. Your card is charged once for the full study budget. The moment payment confirms, your study goes live and matching testers are notified.

• Unused budget is refundable to your in-app token balance — usable for future studies
• You can pause an active study any time (Recruit tab → Pause)
• You can duplicate a study, edit it, and republish — useful for iterating

The Results tab updates every few seconds. You see:

• Each tester's profile (name, state, demographic match) — no PII beyond what you need
• Their written answers per question
• Their screen recording with talk-aloud audio (auto-deletes 7 days after submission — download what you need)
• A duration + completion timestamp

You can rate each tester 1–5 stars. Ratings flow back to their profile and influence which testers see your future studies first.

Survey responses auto-pay on submit. Recording studies require your approval within 72 hours — if you don't act, the platform auto-approves to keep the tester paid promptly.

You should reject if:

• The tester didn't speak aloud throughout the recording
• The recording is broken / blank / a different person
• The tester clearly didn't follow the instructions

Avoid rejecting for "the feedback wasn't what I wanted" — that's the point of research. Pay them, then iterate.

Most useful research is a sequence of small, cheap studies — not one giant one. After your first study completes:

• Duplicate it, change one question, post it again to a different demographic
• Take a surprising answer and turn it into a follow-up 5-question survey
• Test a quick design change before you build it